Marketing Genius - Not so Genius, Just a Smart Guy

Today I attended a marketing conference with Peter Fisk. I have to say Peter is a nice and wise guy but I was really disappointed by the following statement:
Marketers are the ones who create value in a company!
In my opinion this could not be further from the truth. Marketers do create value, but are certainly [...]

Robots are Getting Funky (Video)

The TED Conference is really something I have to attend at least once. Another great lecture about robots, their intelligence and a slightly philosophical approach to them. Let’s just hope they do not become like Robot Santa :)

Strategy of Giving - Why Give Something for Free on the Web (Slide show)

Why would anyone of us give away something for free?
Maybe a look at this slide show from Mikka will help you understand why companies should treat free stuff giveaway on the web as an opportunity rather than a threat. The same concepts apply to off-line business too.

To summarize:Giving stuff away for free……enhances your company’s [...]

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