Why would anyone of us give away something for free?

Maybe a look at this slide show from Mikka will help you understand why companies should treat free stuff giveaway on the web as an opportunity rather than a threat. The same concepts apply to off-line business too.

To summarize:
Giving stuff away for free…
…enhances your company’s R&D performance.
…brightens your brand like nothing you’ve seen before.
…makes your company the most desired place to work.

I could not agree more ;)

Note: The guy is also writing a book. You will be able to get it free from December 2007 February 2008, at Strategy of Giving.