Strategy of Giving - Why Give Something for Free on the Web (Slide show)
Posted on | October 16, 2007
Why would anyone of us give away something for free?
Maybe a look at this slide show from Mikka will help you understand why companies should treat free stuff giveaway on the web as an opportunity rather than a threat. The same concepts apply to off-line business too.
To summarize:
Giving stuff away for free…
…enhances your company’s R&D performance.
…brightens your brand like nothing you’ve seen before.
…makes your company the most desired place to work.
I could not agree more ;)
Note: The guy is also writing a book. You will be able to get it free from December 2007 February 2008, at Strategy of Giving.
Filed Under Thoughts, Web Strategy |
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