Polishing a Product
Image via Wikipedia
I think this might be one of the hardest tasks. You already see the finish line but you still need to take care of those dirty details and put an enormous effort to make it perfect (or as perfect as it gets).
A while ago, in the time of “the careless” internet when people [...]
A Thing or Two About Marketing
Image by tomazstolfa via Flickr
Today, I read an interesting post about what marketing is supposed to be and how IT/software companies do not understand the role of marketing or underestimate it. I don’t know what is going on in all companies Matjaž talked to, but I can write a line or two about how I [...]
Telco + Web : Quest for The Killer Combo
Image by World’s Worst Photographer In The World via Flickr
Yesterday I gave a speech at Vitel
- a hardcore telco workshop where convergence, SIP and IMS are the most loved words.
I was invited to talk a bit about how we see the future of telco products at Marand. Since I really hate giving marketing presentations [...]